“There should be no separation between spontaneous work with an emotional tone and work directed by the intellect. Both are supplementary to each other and must be regarded as intimately connected. Discipline and freedom are thus to be seen as elements of equal weight, each partaking of the other.”
About Me
With over 15 years in digital marketing, I have designed data-driven strategies that deliver measurable results. From advertising agencies to in-house teams, my focus is on understanding the complete business picture. I build robust campaigns, optimize media placement, and drive sustainable growth for my clients in a competitive digital landscape.
My strategic mind is balanced by a creative heart. I translate marketing goals into compelling visuals, intuitive web designs, and engaging user experiences. As a UX designer, I ensure that every digital touchpoint is not only beautiful but also functional, accessible, and aligned with your brand’s story and personality.
Family Photo: Taken in 2021
My mission is to merge strategic marketing with the power of emerging technology. By integrating cutting-edge AI, web platforms, data analytics, and innovative digital tools, I empower businesses not only to adapt but to thrive in the digital future. I build intelligent, efficient, and impactful marketing solutions that connect with people and drive transformative growth.
Entrepreneurial Mindset
Orange Tree Digital
My marketing firm, where I leverage my entrepreneurial experience to help small and medium businesses navigate challenges and achieve sustainable growth.
Bowlingdale
My latest venture is dedicated to growing the bowling industry by connecting pro shops, alleys, and bowlers through modern digital solutions and a mobile app.
Made in the Andes
A passion project connecting my South American heritage with the US audience, offering unique, handmade products that champion sustainability and craftsmanship.
Spanish
My native language, connecting me to my South American heritage. This fluency is a marketing superpower, creating authentic connections with Hispanic communities.
English
The language of my professional world. Mastering English as an adult has given me a deep appreciation for clear, effective communication.
Italian
I achieved fluency after completing all levels at the prestigious Società Dante Alighieri. My time living in Italy have gave me a deep appreciation for the language, culture, art, history and its people.
German
I studied German for about 16 weeks in Frankfurt and Cologne. While notoriously challenging, understanding this language is crucial since Germany is a leading economic power in Europe.
Multicultural Background
Speaking four languages and with experience across multiple continents, I bring a unique cultural intelligence and a nuanced global perspective to every project.
Brands
I have had the privilege of shaping digital strategies for iconic brands, including Johnnie Walker, Post Foods, Jägermeister, and the ASG supermarket family. Plus, working with many start-ups and small businesses.
I am also committed to using my skills for social impact. I partner with nonprofits to empower underserved communities, providing marketing strategy, branding, and digital tools to hundreds of minority entrepreneurs, helping them build their businesses and create lasting change in their communities.
Working with NGOs
Currently active as a digital business consultant in CAMBA
Tools Proficiency
Throughout my career, I’ve used a broad toolkit across marketing: CRMs, Microsoft Office, web interfaces, content management systems, email marketing platforms and analytics tools. I keep tring expanding my creative capabilities by learning Adobe tools, including Photoshop, Illustrator, and Premiere Pro.
Furthermore, here are the platforms that I have mastered and use daily.
From organic-era Facebook to today’s Meta ecosystem, 15+ years mastering Ads Manager, Business Suite, pixel/CAPI, lookalikes, retargeting, Advantage+, creative testing, and digital reporting.
Career-long Google Ads marketer. I have been certified in this tool, and since then, I have continued placing ads for clients—skilled in Search, Display, YouTube, Shopping/Performance Max, bidding and optimization.
Deep tool expertise from UA to GA4: event modeling, conversions, eCommerce, GT, GA4 audiences and attribution. I generate comprehensive reports to understand ad performance and achieve goals.
Learned Figma through a professional Google’s UX certification program; crafted design systems, Layout prototypes, variants, and interactions—Later I designed my own mobile app and released it.
Eight years building affordable websites for small-business on Wix Studio; through responsive design, CMS/ecommerce, SEO—multiple web launches, plus provided training to clients. Current account status in on my WiX profile: Legend.
Ten years using Shopify: founded, solo-launched, and managed Made in the Andes; iterated through three themes, customized the website and used apps; oversaw SEO, payments, shipping, inventory, and marketing integrations.
Education
My professional growth in marketing is fueled by deep curiosity, in addition to my formal education. In my early years, I established a foundation in SEO and Digital Media by taking classes in the field. Lately, I have expanded my creative expertise through courses in UX Design with Google, Graphic Design Fundamentals with SVA NYC, and additional courses in Adobe tools with Domestika. This ongoing training has enabled me to adopt a modern and comprehensive approach to my work.
Pontifical Catholic University of Ecuador
The university holds a strong position in rankings, being ranked 1st in Ecuador and within the top 100 in Latin America in various rankings. I completed a 4-year Bachelor's degree in Business Management, followed by an additional 2 years, including a thesis, which earned me a degree as a Commercial Engineer with a specialization in Marketing.
Rome Business
School (RBS)
RBS has received various international accolades from QS, CEO Magazine, and Eduniversal. Its masters have consistently been ranked among the best in the world by Eduniversal. Three of our ranked Masters are Italian leaders in higher education for management: Marketing, Communication, and HR. I am currently studying a Master's program in AI.
Contact Me
Leave a message and I will get back to you. Please let me know how you heard about me and what prompted you to reach out.
Looking forward to talking soon.