"The only way I work as a designer is to consciously avoid specialisation."
Saul
Bass
Biography
Saul Bass (1920-1996) was an American graphic designer and filmmaker who transformed movie title sequences and brand identity. He created iconic titles for Hitchcock, Preminger, and Scorsese, and logos for AT&T, United, and the Girl Scouts. His short film Why Man Creates won an Academy Award.
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Assignment
Create a title sequence for the short film The Red Balloon
Initial Concept
Le Ballon Rouge (1956), by Albert Lamorisse, is a near-wordless fable about a Parisian boy who befriends a red balloon with a will of its own. It shadows him through gray streets, inspires wonder, and provokes bullies. In a magical finale, a flock of balloons lifts the boy above Paris—a tender allegory of innocence, friendship, and freedom.
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First Frames - Le Ballon Rouge Animation
The sequence was built using Photoshop timeline
Last Frames - Le Ballon Rouge Animation
Final Animation
20sec - MP4
Created by Carlos Naranjo
July 2025
Le Ballon Rouge
Sequence 20sec
Intro Short Film
“Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
- Saul Bass
Credits:
Saul Bass - Posters Section:
Left: Vertigo, Saul Bass, 1958
Center: Grand Prix, Saul Bass, 1966
Right: Anatomy of a Murder, Saul Bass, 1958
Saul Bass - Bio Section:
Mockup Images:
Adobe Stock
Le Ballon Rouge - New Intro
Author: Carlos Naranjo, 2025
Copy Saul Bass: GPT 5.0
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